LIFESTYLE

The COVID catwalk: what’s the deal with designer masks?

What are you wearing? Who are you wearing? Masks have become the world’s most unexpected and coveted accessory since COVID-19. The streets now host an array of masks in all colours, cuts and patterns. Since the government first introduced mandatory face-coverings in indoor spaces in late July, protecting each other has turned into an opportunity for individual expression.

Some of the world’s top designers have jumped on the chance to style-out the pandemic. Burberry, one of Britain’s leading design houses, are offering a repurposed fabric mask in their signature heritage check for £90. If you’re really looking to push the financial and sartorial boat out then look no further. LA based designer, Michael Ngo’s has released his version of the pandemic protector, boasting a breathable bonded-foam encrusted with Swarovski crystals for £400. The luxury accessory has been sported by Lady Gaga, taking PPE to new heights.

The fashion industry is not famous for its focus on practicality, in any sense of the word… Israeli jewellery company Yvel has taken the cake on this, producing the world’s most expensive face covering. Isaac Levy, head designer, has put the mask industry to shame with this gold and diamond encrusted mask. The mask is valued at $1.5 million and weighs in at 270 grams, expecting to be finished by December this year.

Opulence is not everyone’s cup of tea, however. Looking for something bizarre? Borderline terrifying? Icelandic artist Yrurari has created a range of knitted masks that are eye-catching, to say the least. The pieces emulate the style of her previous knitwear, providing a whimsical way of enduring the pandemic for those daring enough.

The rise of the masked market has also provided a new means of fundraising for charities. Brands such as Proenza Schouler, Collina Strada and Off-White have committed to donating all proceeds from mask sales to charities helping to fight COVID-19.

Are these masks of the rich and famous really just glamorising these challenging times? Or does it lighten the load of social distancing?

33 thoughts on “The COVID catwalk: what’s the deal with designer masks?

  1. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

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  3. I was wondering if anyone knows what happened to Dimepiece Los Angeles celebrity streetwear brand? I seem to be unable to proceed to the checkout on Dimepiecela site. I have read in Vanity Fair that the brand was bought out by a UK hedge fund for $50 m. I have just bought the Nostalgia Luggage Tag from Ebay and absolutely love it xox

  4. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  5. I was wondering if anyone knows what happened to Dimepiece LA celebrity streetwear brand? I am having trouble to proceed to the checkout on Dimepiecela site. I’ve read in Women’s Health Mag that the brand was acquired by a UK hedge fund for $50m. I’ve just bought the Dimepiece Fire & Desire Case Mate Tough Phone Cases from Ebay and absolutely love it xox

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