FEATURES LIFESTYLE

Jeffree Star’s newest eyeshadow palette ‘Cremated’ causes controversy

Jack ArchiveComments(36)

‘What’s up everybody, welcome back to my channel. Hi, how are ya?’ *waves star-shaped mirror*

If you’re a fan of Jeffree Star, you’ll undoubtedly recognise that signature opening sentence that he uses at the beginning of all of his YouTube videos. But the ‘what’s up’ and ‘how are ya’ might have had a deeper effect on you in his latest few uploads, regarding his recent product launch.

On May 16th, beauty guru, successful business-owner and YouTube sensation, Jeffree Star, revealed his brand new collection ‘Cremated’ to his millions of followers and subscribers across Instagram and YouTube. Let’s just say that the name of the grey-scale eyeshadow palette has caused quite an uproar, and many divided opinions.

While the world is in the midst of a global pandemic that is killing thousands of people, many think that the timing of this release couldn’t be any worse. It’s not just the brand of the collection that is causing an issue, though. The Gothic palette is home to 24 eyeshadows, which each have names associated with death, including ‘Grave Digger’, ‘R.I.P’ and ‘Death Certificate’.

The world of Twitter sure have a lot to say about the reveal, with mixed opinions on whether or not Star should have delayed the collection further, considering the high number of people who have died due to the Coronavirus. He has been labelled ‘insensitive’ and ‘disrespectful’ by lots of people, but long-time supporter and makeup lover, Becky Howes, is particularly disappointed by his executive decision to launch the palette now.

“I originally saw rumours of a new release on Jeffree’s Instagram, and I was very excited because I have always been a huge fan of his.

“I then learned that the name of it would be the ‘Cremated’ palette, and I was instantly horrified. Jeffree has spoken about how aware he is of the current situation, so I’m a little confused as to why he has chosen now to release a palette named ‘Cremated’, in a time when thousands of people are dying every day.

“I just think he could have been a little more sensitive to the timing”.

Numerous people have taken to Twitter to voice their disbelief on this topic, calling Star out on the bad timing of the release.

Others, including 21-year-old makeup enthusiast, Brooke Walklin, are sticking up for the makeup artist, arguing that ‘Jeffree Star Cosmetics’ had planned for this to be released months ago, and it’s just a very unfortunate coincidence.

“I do believe it’s very bad timing, but companies plan for these releases months and months in advance. I don’t believe they should have just stopped production, or pushed back the release date even further because of the pandemic.

“The palettes [that are] already made would have become out of date, [therefore] losing so much money for the company”.

Jeffree posted a video to his YouTube channel last Wednesday, titled ‘Responding to the backlash over my Cremated palette’, and defended himself and his company over the decision that they made to release the collection during the pandemic.
In the video, he explained that ‘it takes sometimes a year plus to actually make a product’ and that he didn’t create this palette to be offensive.

Watch 0:26 – 2:32
Credit: jeffreestar

“For me this is art, and I never come from a negative place”

Jeffree Star – ‘Responding to the backlash over my cremated palette’ YouTube video

He says that he had already planned far in advance that the palette would be available to buy in April 2020, but because of the current circumstances it had to be delayed. However, if the launch was postponed any further than now, it would not have been possible to release until Autumn next year.

Star justified his decision by saying “I never want to give my customers a bad experience. I never want to sell expired makeup”.

Brooke continues with her thoughts on the release of the collection, saying “The ‘cremated’ theme fits with Jeffree’s personality and aesthetic of the brand, so it’s understandable that they would release this palette anyway.

“Unfortunately the pandemic has already cost them and the rest of the world lots of money so why lose even more? I can 100% sympathise with those people who the pandemic has affected, but I don’t believe this palette was made to upset those people.”

Despite the backlash that ‘Cremated’ received, it sold out in under 20-minutes and will be restocked by popular demand next month.

Jack Archive

Related Articles
FEATURES HEALTH Health and Wellbeing LIFESTYLE

Meghan Markle’s miscarriage story inspires women to speak up

PriceM

Two women who have experienced recurring miscarriages have come forward to share their experiences following the announcement of Meghan Markle’s pregnancy loss. The Duchess of Sussex, who wrote a feature for the New York Times, has encouraged some women who’ve gone through miscarriages before and during lockdown to speak up about their similar losses. Sophie […]
LIFESTYLE UNLOCKED

5 sex toys that could enhance your long-distance relationship

Jack Archive

Can’t physically be with your significant other because of lockdown? Here’s a list of Bluetooth sex toys that you and your partner can enjoy from separate houses.   When it comes to lockdown, everyone is experiencing differences in their libido. Some people are reporting that their sex drives are higher than ever, whilst others have […]
CHELTENHAM 2020 FEATURES LIFESTYLE

Is Cheltenham the UK’s hidden gem for family life?

Jack Archive

From the affluence of Montpellier to the trends of the Brewery Quarter, Cheltenham is brimming with attractions to suit all of the family, which could be why more and more people are starting families here.

36 thoughts on “Jeffree Star’s newest eyeshadow palette ‘Cremated’ causes controversy”

  1. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

    Reply

  2. I was wondering if anyone knows what happened to Dimepiece Los Angeles celebrity streetwear brand? I am unable to proceed to the checkout on Dimepiecela site. I have read in The Sun that they were bought out by a UK hedge fund in excess of $50 m. I have just bought the Dimepiece Red Flags Unisex Long Sleeve Tee from Ebay and totally love it xox

    Reply

  7. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

    Reply

  11. I look after a vape shop web directory and we have had a posting from a vape shop in the USA that additionally sells CBD product lines. A Calendar month later on, PayPal has written to use to say that our account has been restricted and have asked us to get rid of PayPal as a payment solution from our vape store website directory. We do not offer CBD items such as CBD oil. We simply provide online marketing professional services to CBD firms. I have had a look at Holland & Barrett– the UK’s Top Health Store and if you take a close peek, you will witness that they sell a fairly comprehensive series of CBD items, specifically CBD oil and they also happen to take PayPal as a payment method. It seems that PayPal is employing contradictory standards to different companies. As a result of this limitation, I can no longer take PayPal on my CBD-related web site. This has restricted my payment choices and currently, I am heavily reliant on Cryptocurrency payments and direct bank transfers. I have consulted with a barrister from a Magic Circle law office in London and they said that what PayPal is doing is totally not legal and discriminatory as it ought to be applying an uniform standard to all firms. I am yet to seek advice from one more legal representative from a US law office in London to see what PayPal’s legal position is in the United States. For the time being, I would be extremely appreciative if anybody here at targetdomain could provide me with substitute payment processors/merchants that deal with CBD firms.

    Reply

  20. I was wondering if anyone knows what happened to Dimepiece LA celebrity streetwear brand? I am unable to proceed to the checkout on Dimepiecela site. I’ve read in The Sun that the brand was acquired by a UK hedge fund in excess of $50 million. I have just bought the No Hate No Fear Tote from Amazon and totally love it xox

    Reply

  29. By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer, marks@nutricompany.com, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

    Reply

  31. Does anyone know what happened to Dimepiece LA celebrity streetwear brand? I am having trouble to check out on Dimepiecela site. I have read in Cosmopolitan that they were acquired by a UK-based hedge fund for $50 million. I have just bought the Nostalgia Unisex Crewneck Sweatshirt from Ebay and absolutely love it xox

    Reply

Leave a Reply

Your email address will not be published.