It is no secret that high street shops use petite models to display their latest seasonal clothing ranges. Since 2010, clothing brands have started using a lot more plus-size models and using them in advertisements. Larger chains such as H&M are starting to use plus-size models and produce larger clothing items, but why are local boutiques not using a diverse range of sizes?
Voted the number one independent women’s clothing boutique in Cheltenham by SoGlos, Olive Clothing who have over 50k Instagram followers, only stock up to a 14 which they class as large.
But why is it that boutiques in comparison to majority of high street stores do not stock the average women’s size?
“I feel embarrassed when shopping in town because I hate picking up my clothing size. Smaller shops don’t usually stock my size and I don’t like shopping online because I feel like bigger people need to try things on more than smaller people as it is harder for things to fit.” says Susan Morgan, a size 20 woman.
High street brands such as H&M have also sparked an outrage by releasing an advertisement including a ‘wobbly’ and larger woman at the beginning walking around in her underwear, but not actually releasing a plus-size range in their stores, making it only available online.
With many women’s sizes ranging from 4-24, shops should stock for larger sizes, making it suitable for a much more diverse group of people.
Hopefully, local boutiques will release pieces of clothing to a broader range of people, including the size 14 plus to suit more females.